Hey, $500K in a few months for one brand. A team of viral AI and human affiliates. I directed it for maybe a few hours a week. I spent months asking one question. What if I could make winning creator content faster than a brand could ever shoot it, and use it to push outside sales that grow revenue on both Amazon and TikTok Shop as much as possible? Turns out I can. Eight- and nine-figure brands on Amazon, TikTok Shop, Shopify, and retail are already paying for it. The factory runs 24/7. I...
about 1 month ago • 5 min read
Happy Monday, Most brands think paying an affiliate more than the sale is worth is insane. The smartest Amazon and TikTok Shop brands are doing it on purpose. It is one of the best money moves in e-commerce right now, and once you see the math you cannot unsee it. Here is the whole play, why it works, and the recent numbers to prove it. Grab a coffee, this one is worth the read. The Two Armies There are two jobs to do, and one army cannot do both. So you run two at once, both on commission,...
about 2 months ago • 4 min read
Happy Monday, Most e-commerce brands think they have a traffic problem. They do not. They have a content problem. Tell me if the following sounds like you: You have a five-star product. You have the margin. You have the team. What you do not have is enough good videos in the algorithm on instagram and tiktok shop, fast enough, to feed your amazon or tiktok shop growth. So growth feels like pushing a boulder uphill, and you end up blaming the ad account. I want to share why that is happening,...
about 2 months ago • 3 min read
Hey! Brands treat TikTok like Meta. On Meta, you can scale cold ads to strangers.On TikTok, that playbook burns money. TikTok ads only work if they amplify what’s already winning organically.That means you don’t start with ads — you start with creators. The loop looks like this: Affiliate creators test dozens of organic videos. Train creators off content winners on kalodata and Fastmoss Reach 80-100 videos live per week Boost with GMV Max Ads GMV scales up while costs stay low. This “GMV-Max”...
about 1 year ago • 1 min read
Hey — Here’s the uncomfortable truth:Most “influencers” don’t sell products. They make your brand deck look pretty… but when you check Shopify? Crickets. The reason is simple: Influencers = billboards. They get paid for reach. Affiliates = closers. They only win when you win. For brands doing $100k–$5M/month, paying for influencer vanity is a mistake.What actually drives revenue today is TikTok Shop Affiliates. We've found that sending samples to 1000+ qualified creators is actually...
about 1 year ago • 1 min read
Hey — Here’s the truth nobody in ecom likes to admit: Most influencers don’t drive sales. They look good on a brand deck, but when it comes to actually moving product? Nothing happens. "Influencers" are those airy creators that big brands like Lululemon to act as ambassadors (they are the billboards of social media) Now I am not criticizing -- however when 7 or 8 figure eCom brands try to hire Tiktok or Instagram creators the same way, they are making a CRUCIAL mistake. Brands making $100k to...
about 1 year ago • 1 min read
Hello and Happy Friday! If you’re stuck on TikTok Shop, it’s usually not because your product isn’t good.It’s because you’re missing performance tracking and iteration. Here’s what we see all the time: Brands don’t know which creator is driving sales They keep posting the same content even when it doesn’t convert They have no system for testing hooks, CTAs, or formats Here's the solutions I've found to solve this: -Weekly GMV tracking per creator- Constant testing of new content angles- Using...
about 1 year ago • 1 min read
Hi, Most brands on TikTok Shop make the same mistake:They send out random free products to creators… and hope it turns into sales. Here’s the truth: Most creators never even post. The ones who do rarely have a track record of selling. You’re left with wasted inventory and no revenue. Here's the simple fix I've found for this: ✅ We only invite proven sellers with verified GMV✅ We train creators on how to market your product once they receive it✅ We build incentive plans + bonuses so they’re...
about 1 year ago • 1 min read
3 Mistakes That Kill TikTok Shop Growth: Avoid these and you can scale much faster. Random Creator Gifting – No targeting = no sales. No Performance Tracking – Not knowing who’s selling. No Iteration – Posting the same thing even when it doesn’t convert. Not putting enough training or communication with creators once they receive samples Meta ads expensive, not getting easier No time to try tiktok Dont understand tiktok: Current strategy is not working/Have no strategy Want more content for...
about 1 year ago • 1 min read