Hey, Most brands are seeing AI content crop up right now, but they haven't necessarily implemented it successfully for their brand. And the biggest reason I've seen for this is a lot of confusion about whether AI influencers are the quick way to compliance issues. I have set up over 450 AI influencers already, so here's my honest answer about the pros, the cons, the risks, and the benefits. Brands keep asking me: "Will AI content get flagged or banned?" One supplement owner I spoke to...
1 day ago • 3 min read
Hey, Quick change of plans. Yesterday I said today would be about why some brands pay AI creators more than the sale price. That one is coming. Just not today. Because before owners ask about creator pay, they ask something simpler: "Where do we even start?" Brands keep asking me: "Should we start with TikTok Shop, Amazon, or Shopify?" I hear it a few ways on our calls. "How would it work if we focus on Amazon, or focus on TikTok?""Do you have something built just for Shopify?""Everything is...
5 days ago • 3 min read
Hey, Almost every brand call I'm on hits the same moment. The owner leans in and asks: "Okay. What's this really going to cost me?" Fair question. Here's the honest answer. Brands keep asking me: "What does TikTok Shop cost, all in?" Most brands only think about one number. The agency fee. But the fee is just one of four buckets. Plan for only one, and you run out of gas right when things start working. Here are all four. 1. The team (fixed).Someone has to run the machine every day. Recruit...
6 days ago • 3 min read
Hi, Black Friday 2026 is close. If you already run a big brand, the hard part is not “can we sell.” The hard part is that the week is going to be loud, and the brands with more good ads are going to take the sales. So here's how to be one of those brands. TikTok Shop is where people watch and buy in the same place. That matters in Q4 because shoppers are tired. They do not want a long path. They see a video, they tap, they buy. If you are not in that feed, you are not in that checkout. Paid...
about 2 months ago • 2 min read
Hi, Black Friday is won in October, not in November. The brands that print on BFCM are not the ones with the biggest ad budget that week. They are the ones who spent the last two months building an army of creators, testing angles, and climbing rank so that when the traffic floods in, they are already at the top of search with a stack of proven creative. Most brands do the opposite. They wait, then panic-buy ads in November against everyone else at the highest CPMs of the year. Here is the...
2 months ago • 4 min read
Hey, $500K in a few months for one brand. A team of viral AI and human affiliates. I directed it for maybe a few hours a week. I spent months asking one question. What if I could make winning creator content faster than a brand could ever shoot it, and use it to push outside sales that grow revenue on both Amazon and TikTok Shop as much as possible? Turns out I can. Eight- and nine-figure brands on Amazon, TikTok Shop, Shopify, and retail are already paying for it. The factory runs 24/7. I...
3 months ago • 5 min read
Happy Monday, Most brands think paying an affiliate more than the sale is worth is insane. The smartest Amazon and TikTok Shop brands are doing it on purpose. It is one of the best money moves in e-commerce right now, and once you see the math you cannot unsee it. Here is the whole play, why it works, and the recent numbers to prove it. Grab a coffee, this one is worth the read. The Two Armies There are two jobs to do, and one army cannot do both. So you run two at once, both on commission,...
3 months ago • 4 min read
Happy Monday, Most e-commerce brands think they have a traffic problem. They do not. They have a content problem. Tell me if the following sounds like you: You have a five-star product. You have the margin. You have the team. What you do not have is enough good videos in the algorithm on instagram and tiktok shop, fast enough, to feed your amazon or tiktok shop growth. So growth feels like pushing a boulder uphill, and you end up blaming the ad account. I want to share why that is happening,...
4 months ago • 3 min read
Hey! Brands treat TikTok like Meta. On Meta, you can scale cold ads to strangers.On TikTok, that playbook burns money. TikTok ads only work if they amplify what’s already winning organically.That means you don’t start with ads — you start with creators. The loop looks like this: Affiliate creators test dozens of organic videos. Train creators off content winners on kalodata and Fastmoss Reach 80-100 videos live per week Boost with GMV Max Ads GMV scales up while costs stay low. This “GMV-Max”...
about 1 year ago • 1 min read