Hey,

Here's something we see all the time with big brands.

They've got a long list of TikTok Shop creators. Many, many, many creators got samples and maybe even posted a few times, but then ultimately dropped off too quickly.

And then the brand still ends up with way too little content that's actually going out.

So then they try to find some new creators, and the cycle often, unfortunately, continues.

Brands keep asking me: "How do we get our creators posting again?"

First, you want to start with the people that already know you. If they've already held your product and made videos about it, they're likely to be able to do so again. Brand-new creators start at zero, so before we go hunting for more, we do try to invigorate and incentivize all existing creators.

Why creators go quiet

The biggest reasons that creators go quiet are not typically because they hate the product or the brand. Typically, it's because nobody followed up, they don't have an idea of the results of their video and if it worked or not, or they may not feel motivated or have been given reasons to post more content. The good news about all these reasons is that they are all fixable

How our brands wake up their list

1. Sort the creators by how many videos they made for you and how many sales they got for you. Sort them based on results level for you.
2. Start with the creators who already sold the most. Get them to post more, whether it takes a smart retainer, a rewards program, or something else.
3. Give everybody a fresh reason to post with a big rewards program and group call.
4. Make sure to follow up like a pro with friendly check-ins.
5. Only provide retainers or real steady deals for proven creators that are actually winning for you.

Why this matters

Starting over with outreach and creator communities that can provide you with creators, and even using CalData, are all great methods. But typically, the biggest thing that you can do today to get new sales is just reinvigorating your existing creator list. This will also show you creators that are actually motivated and actually qualified, that you've already worked with before, and will also be the cheapest and quickest way to get started.

​Book your free discovery call →​

What it looks like when it clicks

For context, our team has driven 1B+ views and built a network of 39,000+ creators.

One brand we launched sold out in Walmar across the USA in 5 days. Another brand did over $500,000 in GMV with a cold start on TikTok Shop in under 90 days.

This didn't come from chasing new creators constantly, but it actually came from not only working with new creators but also treating creators like partners and keeping them posting consistently, even after the excitement of the sample faded.

Want your TikTok Shop math done for you?

Book a free discovery call with my team. We'll look at your hero products, your margins, and what an affiliate army would cost you, all in.

You'll get a straight answer on whether TikTok Shop fits your brand right now.

​Book your free discovery call →​

Talk soon,

Noah

Noah Frydberg
CEO & Founder, Maverick Creative
TikTok Shop for Brands

Let me know the one question your team asks the most about TikTok Shop, and it might be the subject of a future newsletter.

P.S. Disclosure: Most brands that sell on TikTok Shop, including established 8-figure brands, never reach $200,000 a month in GMV, and the chance that any one brand gets there is extremely low. Results shared here are examples of what has worked for some past Maverick Creative clients, not typical results, income claims, or guarantees, and your results will vary. This content is for education only, not financial, legal, or tax advice.