Hey,

Today I want to show you what's working right now.

This is how we're scaling our 8- and 9-figure brands on TikTok Shop.

A lot of big brands come to us already selling. They already have creators. But sales have stalled.

Here's what we keep seeing. The fix usually isn't "get more creators."

The fix is running the creators they already have like a team.

Lesson 1: Start with the creators you already have

The first thing we do is sort every creator a brand already has.

We sort by value, not follower count.

Who posted? Who sold? Who made a video people watched to the end?

Small creators can sell a lot, because their audience trusts them. Big ones bring reach, but they cost more.

We start here because you can't grow what you can't see

Lesson 2: Help the ones already posting

Most affiliates don't go quiet because they're lazy.

They go quiet because you haven't led them down the CREATOR FUNNEL properly.

They don't know what to post. They don't know what's working right now. Or they just don't post enough.

So we fix that. We show them the hooks that are winning. We give them a clear brief.

Why: a creator who already knows your product is your cheapest win! Teaching a brand-new creator from zero takes way longer.

Lesson 3: Put proven creators on retainer

Once a creator proves themselves, whether it's with great views, sales or content, we put them on a retainer plus commission.

That means a steady monthly base of videos.

Why: you stop hoping creators post. You plan on it. And creators on retainer care more about your brand.

The key word is "proves." Paying big money too early is how brands waste budget.

Want your TikTok Shop math done for you?

Book a free discovery call with my team. We'll look at your hero products, your margins, and what an affiliate army would cost you, all in.

You'll get a straight answer on whether TikTok Shop fits your brand right now.

​Book your free discovery call →​

Lesson 4: Add new creators every single day

Only after the base is working do we add new creators on top.

Invites go out every day. Not just when sales are slow.

And everything goes into one tracker. Every creator, sample, video and sale. If it's not in the tracker, it doesn't exist.

Why: new creators are how you find the next winner. The tracker is how you spot it fast.

Lesson 5: Two or three heroes, then move to the winner

Our brands don't launch the whole catalog at once.

We pick two or three hero products. Each creator pushes one hero at a time.

Then we watch sales. When one product starts winning, we move more creators and more videos to it.

Why: 20 products spreads everyone too thin. Focus is what makes a winner show up.

Lesson 6: Pour fuel on what already works

When a video wins on its own, we push it with Spark Ads and GMV Max.

We don't put ad money behind guesses, we put it behind proof.

Why: TikTok Shop is a content volume game with a data brain. Lots of videos find the winners. Ads make the winners bigger.

We've had quite a few brands come to us running GMV Max super unprofitably and unable to find their target demographic. The best way to solve that is more good content for more good creators.

Because GMV Max only scales when you have a massive content machine already pumping and building organic growth.

Steal the scale plan

1. Sort your current creators by value.
2. Coach the ones already posting with winning hooks and clear briefs.
3. Put proven creators on retainer plus commission.
4. Invite new creators every day, and track everything in one place.
5. Focus on two or three hero products, and move creators to the winner.
6. Push winning videos with Spark Ads and GMV Max.

That's it. No magic, just a system that runs every day.

Want your TikTok Shop math done for you?

Book a free discovery call with my team. We'll look at your hero products, your margins, and what an affiliate army would cost you, all in.

You'll get a straight answer on whether TikTok Shop fits your brand right now.

​Book your free discovery call →​

Hit reply and tell me the one thing your team keeps asking about TikTok Shop. It might be a future issue.

Talk soon,

Noah

Noah Frydberg
CEO & Founder, Maverick Creative
TikTok Shop for Brands

P.S. Disclosure: Most brands that sell on TikTok Shop, including established 8-figure brands, never reach $200,000 a month in GMV, and the chance that any one brand gets there is extremely low. Results shared here are examples of what has worked for some past Maverick Creative clients, not typical, income claims, or guarantees, and your results will vary. This content is for education only, not financial, legal, or tax advice.