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Why your TikTok isn't making money
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Hey! Brands treat TikTok like Meta. On Meta, you can scale cold ads to strangers. TikTok ads only work if they amplify what’s already winning organically. The loop looks like this:
This “GMV-Max” system turns content into sales machines.
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Noah Frydberg, CEO @ Maverick Creative
Subscribe for valuable content about how to scale your brand, from an award-winning Tiktok Shop Partner agency.
Hey — Here’s the uncomfortable truth:Most “influencers” don’t sell products. They make your brand deck look pretty… but when you check Shopify? Crickets. The reason is simple: Influencers = billboards. They get paid for reach. Affiliates = closers. They only win when you win. For brands doing $100k–$5M/month, paying for influencer vanity is a mistake.What actually drives revenue today is TikTok Shop Affiliates. We've found that sending samples to 1000+ qualified creators is actually...
Hey — Here’s the truth nobody in ecom likes to admit: Most influencers don’t drive sales. They look good on a brand deck, but when it comes to actually moving product? Nothing happens. "Influencers" are those airy creators that big brands like Lululemon to act as ambassadors (they are the billboards of social media) Now I am not criticizing -- however when 7 or 8 figure eCom brands try to hire Tiktok or Instagram creators the same way, they are making a CRUCIAL mistake. Brands making $100k to...
Hello and Happy Friday! If you’re stuck on TikTok Shop, it’s usually not because your product isn’t good.It’s because you’re missing performance tracking and iteration. Here’s what we see all the time: Brands don’t know which creator is driving sales They keep posting the same content even when it doesn’t convert They have no system for testing hooks, CTAs, or formats Here's the solutions I've found to solve this: -Weekly GMV tracking per creator- Constant testing of new content angles- Using...