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Why your TikTok isn't making money
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Hey! Brands treat TikTok like Meta. On Meta, you can scale cold ads to strangers. TikTok ads only work if they amplify what’s already winning organically. The loop looks like this:
This “GMV-Max” system turns content into sales machines. |
Noah Frydberg, CEO @ Maverick Creative
Subscribe for valuable content about how to scale your brand, from an award-winning Tiktok Shop Partner agency.
Hey, Quick change of plans. Yesterday I said today would be about why some brands pay AI creators more than the sale price. That one is coming. Just not today. Because before owners ask about creator pay, they ask something simpler: "Where do we even start?" Brands keep asking me: "Should we start with TikTok Shop, Amazon, or Shopify?" I hear it a few ways on our calls. "How would it work if we focus on Amazon, or focus on TikTok?""Do you have something built just for Shopify?""Everything is...
Hey, Almost every brand call I'm on hits the same moment. The owner leans in and asks: "Okay. What's this really going to cost me?" Fair question. Here's the honest answer. Brands keep asking me: "What does TikTok Shop cost, all in?" Most brands only think about one number. The agency fee. But the fee is just one of four buckets. Plan for only one, and you run out of gas right when things start working. Here are all four. 1. The team (fixed).Someone has to run the machine every day. Recruit...
Hi, Black Friday 2026 is close. If you already run a big brand, the hard part is not “can we sell.” The hard part is that the week is going to be loud, and the brands with more good ads are going to take the sales. So here's how to be one of those brands. TikTok Shop is where people watch and buy in the same place. That matters in Q4 because shoppers are tired. They do not want a long path. They see a video, they tap, they buy. If you are not in that feed, you are not in that checkout. Paid...