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Why influencers don’t drive sales anymore
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Hey — Here’s the uncomfortable truth: They make your brand deck look pretty… but when you check Shopify? Crickets. The reason is simple:
For brands doing $100k–$5M/month, paying for influencer vanity is a mistake. We've found that sending samples to 1000+ qualified creators is actually profitable when done right. In fact, it is extremely profitable with the proper strategy. But you have to find the right affiliates, and train them too. These aren’t celebrities. They’re Tiktok Shop Affiliate Creators who know how to convert views into sales. That’s why when I hear brands complain “we can’t find good creators”… I know it’s a strategy issue, not a talent one. 👉 Reply “list” and I’ll send you my vetted database of TikTok Shop creators driving profitable sales right now. – Noah |
Noah Frydberg, CEO @ Maverick Creative
Subscribe for valuable content about how to scale your brand, from an award-winning Tiktok Shop Partner agency.
Hey, Quick change of plans. Yesterday I said today would be about why some brands pay AI creators more than the sale price. That one is coming. Just not today. Because before owners ask about creator pay, they ask something simpler: "Where do we even start?" Brands keep asking me: "Should we start with TikTok Shop, Amazon, or Shopify?" I hear it a few ways on our calls. "How would it work if we focus on Amazon, or focus on TikTok?""Do you have something built just for Shopify?""Everything is...
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Hi, Black Friday 2026 is close. If you already run a big brand, the hard part is not “can we sell.” The hard part is that the week is going to be loud, and the brands with more good ads are going to take the sales. So here's how to be one of those brands. TikTok Shop is where people watch and buy in the same place. That matters in Q4 because shoppers are tired. They do not want a long path. They see a video, they tap, they buy. If you are not in that feed, you are not in that checkout. Paid...