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What does the tiktok ban mean for your brand?
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Happy Friday, I'm sure you've seen by now that TikTok is set to be banned in USA by Sunday. But will it really be banned? And if so, what should your brand do? As of now, incoming President Trump will be able to technically bring back TikTok for up to 90 days. However, this still doesn't mean the App Store will choose to do so, since they are at massive risk of being fined $5,000 per user if he change his mind. In my opinion, Trump will likely give TikTok a 90 day extension and in that time period be able to broker a deal for them to sell or stay legal in the USA. In the meantime, we are diversifying heavily: YouTube and Instagram have put intense effort the last few months to replicate TikTok. These features concern their own shop features, as well as viewing features which compete heavily with the tiktok algorithm's addictiveness. TikTok Refugees are now moving to Red Note (Xiangchou), and this app is now #1 in App Store USA. It is likely possible this app could replace TikTok, in spite of also being owned by Chinese company. The issue with this app in my opinion is its heavily Chinese user interface which is clearly unprepared for Americans, so we will wait to see if English speakers adapt, move to other platforms, or most likely, the app will release a more English-friendly version. If you can, register your brand on Tiktok Shop internationally, in order to reap sales there: This includes Indonesia, Malaysia, The Philippines, Singapore, Thailand, The United Kingdom, Vietnam, Ireland, Spain. TT Shop is also launching in Germany, France, and Italy in 2025. In the meantime, your brand should make sure to have a diversified social commerce strategy with creators being sourced from all platforms. It will take longer to know exactly which app or opportunity has the most revenue driving potential for brands in 2025, but with this strategy it will put you in the best position to succeed at that point. |
Noah Frydberg, CEO @ Maverick Creative
Subscribe for valuable content about how to scale your brand, from an award-winning Tiktok Shop Partner agency.
Hey, One year ago I believed most founders knew what they were doing. Now I know that most eCom brands on TikTok Shop actuality have zero affiliate strategy 😬They launch Spark Ads or collabs…Then wonder why the ROAS sucks.After scaling 50+ brands and driving $1M+ in GMV and 500m views, here’s what we learned:Brands have often face one or all of the following challenges :→ Current Tiktok strategy not working→ Bad ROAS, low sales→ Not enough creators or videos being madeI’ve found that most...
Hey everyone, If you’re a brand owner and you’re not yet winning on TikTok Shop, you’re leaving serious money on the table. Here’s how our clients are scaling from $0 to $200K/month - and how you can too. 1. Nail Your Product Pricing & Offers TikTok Shop thrives on impulse buys. Keep AOVs under $40, and bundle products to create perceived value. Run limited-time offers and stack coupon codes with affiliate links to boost conversions. 2. Recruit Affiliates Relentlessly You need 50–100 creators...
Happy Friday! My creator roster generated over $1.7M for brands → in just the month of April Most supplement and beauty brands have the opportunity to do the same thing with tiktok shopNow it’s not easy, but with a proper strategy this is easily attainableHere’s the part most people miss:You can LITERALLY just put good creators on retainer, then run GMV max ads to scale My goal is for as many brands as possible to be able to scale on tiktok shop- that’s why I give away this information for...