How to win on tiktok shop like its a game


Hey everyone,

If you’re a brand owner and you’re not yet winning on TikTok Shop, you’re leaving serious money on the table. Here’s how our clients are scaling from $0 to $200K/month - and how you can too.

1. Nail Your Product Pricing & Offers

TikTok Shop thrives on impulse buys. Keep AOVs under $40, and bundle products to create perceived value. Run limited-time offers and stack coupon codes with affiliate links to boost conversions.

2. Recruit Affiliates Relentlessly

You need 50–100 creators talking about your product every single month. DM creators who already promote similar products. We use filtered search tools and bulk outreach to hit 300-500 DMs/day.

3. Incentivize with High Commissions

Start at 20-30% commission. Yes, it’s high - but it’s a traffic engine. Once you get traction, drop it to 15% and scale with Spark Ads,

4. Send Samples That Sell

Don’t just ship product. Include a 1-pager with hook ideas, example scripts, and CTA instructions. If you want creators to perform, make it easy for them to win.

5. Use the “Viral Video Flywheel”

When a creator’s video hits, run Spark Ads behind it immediately. The algorithm will do the rest. One viral video = $10K–$100K+ in GMV with the right margins and funnel.


6. Optimize Your Shop Listings

Your listing = your landing page. Include keyword-rich titles, clear benefit-driven descriptions, and videos above the fold. Track your CVR weekly and iterate.

7. Leverage Creator Content Everywhere

Don’t let it die on TikTok. Reuse videos in Meta ads, email, PDPs, and Amazon listings. We’ve seen TikTok-style UGC lift Meta ROAS by 2–3x.

We’ve helped brands at $300K–$4M/month scale an extra $200K+ revenue through TikTok Shop. If you want help doing it, just reply “ready” and we’ll send you details.

More to come.

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Noah Frydberg, CEO @ Maverick Creative

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