Hey,

One year ago I believed most founders knew what they were doing. Now I know that most eCom brands on TikTok Shop actuality have zero affiliate strategy 😬
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They launch Spark Ads or collabs…
Then wonder why the ROAS sucks.
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After scaling 50+ brands and driving $1M+ in GMV and 500m views, here’s what we learned:
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Brands have often face one or all of the following challenges :
→ Current Tiktok strategy not working
→ Bad ROAS, low sales
→ Not enough creators or videos being made
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I’ve found that most brands run their campaigns like this:
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→ telling everyone to copy competitor’s viral videos
→ No funnel structure or testing system
→ No updated affiliate strategy for the current 2025 algorithm
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No wonder scaling feels like a gamble
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Here’s what actually works (we use this daily):
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✅ Top of Funnel (TOF):
Run broad GMV Max Ads using creators or POV content → Drive awareness + click-through
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✅ Middle of Funnel (MOF):
Retarget viewers with deeper hooks, before/after, reviews → Focus on proof
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✅ Bottom of Funnel (BOF):
Drive urgency (codes, bundles, UGC testimonials) → Straight to purchase
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Add a flywheel to reward creators when they generate sales
= A TikTok Shop funnel that scales profitably and repeatably.
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I built this system managing 6–7 figure TikTok Shop brands.
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Want the exact funnel structure?

I just opened up my private Skool community for ecom brand owners — and you’re invited.

Inside, you’ll get:

✅ A free curated list of 600+ vetted TikTok creators
✅ Trainings & courses on scaling with TikTok Shop
✅ Coming soon: Live updates on TikTok Shop bans and appeal workarounds
✅ Direct access to ask me questions anytime

This is not a pitch group. It’s a value-first hub built for founders like you who want to grow faster with fewer headaches.

Join here for free.

Whether you're stuck on scaling, need creator help, or want to stay ahead of TikTok algo updates — I've got your back.

See you inside,
Noah Frydberg
Founder, Maverick Creative