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Influencers don’t sell. Closers do.
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Hey — Here’s the truth nobody in ecom likes to admit: Most influencers don’t drive sales. They look good on a brand deck, but when it comes to actually moving product? Nothing happens. "Influencers" are those airy creators that big brands like Lululemon to act as ambassadors (they are the billboards of social media) Now I am not criticizing -- however when 7 or 8 figure eCom brands try to hire Tiktok or Instagram creators the same way, they are making a CRUCIAL mistake. Brands making $100k to $5m in monthly revenue should not be hiring massive influencers like this - since they will never be able to track back revenue to those views, no matter how viral the content goes. Instead they should hire Tiktok Shop Affiliates. The good ones that I train are called UGC Creator Closers. What’s the difference? • Influencers chase likes. • Closers chase commissions. • Influencers want brand deals. • Closers want to make your brand money so they get paid too. My team swapped out a “big name” influencer campaign for 3 Creator Closers with under 50k followers for a client. Guess who won? ✅ Influencer: 1M views → minimal sales. No idea if the investment made a difference. ✅ Closers: 500k views total → $38k in sales. That’s the difference between vanity metrics and actual revenue. 👉 I put together a free guide on how to turn influencers into Creator Closers. Reply “GUIDE” and I’ll send it your way. Talk soon, Noah Frydberg |
Noah Frydberg, CEO @ Maverick Creative
Subscribe for valuable content about how to scale your brand, from an award-winning Tiktok Shop Partner agency.
Hi, Black Friday is won in October, not in November. The brands that print on BFCM are not the ones with the biggest ad budget that week. They are the ones who spent the last two months building an army of creators, testing angles, and climbing rank so that when the traffic floods in, they are already at the top of search with a stack of proven creative. Most brands do the opposite. They wait, then panic-buy ads in November against everyone else at the highest CPMs of the year. Here is the...
Hey, $500K in a few months for one brand. A team of viral AI and human affiliates. I directed it for maybe a few hours a week. I spent months asking one question. What if I could make winning creator content faster than a brand could ever shoot it, and use it to push outside sales that grow revenue on both Amazon and TikTok Shop as much as possible? Turns out I can. Eight- and nine-figure brands on Amazon, TikTok Shop, Shopify, and retail are already paying for it. The factory runs 24/7. I...
Happy Monday, Most brands think paying an affiliate more than the sale is worth is insane. The smartest Amazon and TikTok Shop brands are doing it on purpose. It is one of the best money moves in e-commerce right now, and once you see the math you cannot unsee it. Here is the whole play, why it works, and the recent numbers to prove it. Grab a coffee, this one is worth the read. The Two Armies There are two jobs to do, and one army cannot do both. So you run two at once, both on commission,...