Good morning, At a South by Southwest x Tiktok Shop event a few weeks ago, I was speaking to a content creator who told me she CAN'T decide which brands to work with. She showed me her creator profile on tiktok, showing thousands of inbound messages.. Many of them from brands reaching out, begging to work together. The messages were written in poor English, calling her 'dear' and weird names.. Because the bar is LOW. Creators can ignore all but top brands because of this reason: Mid size tiktok shop brands are doing a terrible job at communicating with creaotors. If you are currently struggling to find good creators for your brand, You're not alone. Most Tiktok Shop brands have this issue.. because its a CREATOR market. Creators now have access to retainers and prizes from TOP brands.. Goli, Gurunanda, etc. But good news - its super possible to compete. The trick is communicating with creators in a way that makes you stand out. It's as simple as messaging them like a human, offering retainer and rewards programs, and stressing the benefits and sales results of your products. I recorded a video breaking down how to do this, and I'm including it for FREE: https://maverickecom.gumroad.com/l/bbgsjp?_gl=1*yw3z5c*_ga*MTExNTU1OTM5Ny4xNzI4OTI2MTUx*_ga_6LJN6D94N6*MTc0NDEyMjY4OC43NC4xLjE3NDQxMjI3MDkuMC4wLjA. Enjoy! |
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Hey, One year ago I believed most founders knew what they were doing. Now I know that most eCom brands on TikTok Shop actuality have zero affiliate strategy 😬They launch Spark Ads or collabs…Then wonder why the ROAS sucks.After scaling 50+ brands and driving $1M+ in GMV and 500m views, here’s what we learned:Brands have often face one or all of the following challenges :→ Current Tiktok strategy not working→ Bad ROAS, low sales→ Not enough creators or videos being madeI’ve found that most...
Hey everyone, If you’re a brand owner and you’re not yet winning on TikTok Shop, you’re leaving serious money on the table. Here’s how our clients are scaling from $0 to $200K/month - and how you can too. 1. Nail Your Product Pricing & Offers TikTok Shop thrives on impulse buys. Keep AOVs under $40, and bundle products to create perceived value. Run limited-time offers and stack coupon codes with affiliate links to boost conversions. 2. Recruit Affiliates Relentlessly You need 50–100 creators...
Happy Friday! My creator roster generated over $1.7M for brands → in just the month of April Most supplement and beauty brands have the opportunity to do the same thing with tiktok shopNow it’s not easy, but with a proper strategy this is easily attainableHere’s the part most people miss:You can LITERALLY just put good creators on retainer, then run GMV max ads to scale My goal is for as many brands as possible to be able to scale on tiktok shop- that’s why I give away this information for...